Italian winery, Tenimenti Castelrotto has launched four wines featuring the iconic bobble headed cat under a partnership with Italian luxury goods company Camomilla and Japan's Sanrio Company. And just to make sure your Hello Kitty wine drinking experience is absolutely purrrrfect, Camomilla has also released a line of Hello Kitty wine glasses studded with pink rhinestones, because drinking your Hello Kitty wine out of anything else would of course be uncivilized.
Japan's Sanrio Company launched the Hello Kitty brand in 1974, and now accounts for well over 1 billion dollars in sales worldwide. Sanrio also has an entire theme park devoted to Hello Kitty - Sanrio Puroland in Tokyo. That would be an interesting vacation.
Winemaker, Patrizia Torti had this to say about the Hello Kitty wines, "Hello Kitty is not just for children. She is a recognised cult fashion icon among teenagers and adults around the world....She has been trendy for years. You see her on everything from bags and clothing to Porsches and Smart cars. We're very proud for our wine to be associated with her."
All four wines are made within the Oltrepo Pavese district of Lombardy. Although, I have not tried any of these wines, I have had other wines from the area and they range from decent to downright delicious. What I find most amazing is that the TTB actually approved these labels for sale in the US market. Typically, the TTB has a history of rejecting alcohol labels that may appeal to children. Maybe someone at the TTB is a Hello Kitty fan?

The Brut Rose is Pinot Noir based and light pink in color. Each bottle is adorned with a special Hello Kitty pendant featuring the Italian flag. I will say, the packaging is suspiciously similar to the Dom Perignon label. I'm just saying....

Then there is the Sweet Pink - a sparkling, aromatic rose also slightly pink in color but much sweeter in style. The bottle is adorned with a heart, how sweet.

Next we have the Angel Pinot Nero (I'm sorry but these names are killing me). This is a Pinot Noir based wine that is vinified without any skin contact making it a white wine. It is suggested that you enjoy this wine as an aperitif.

And then finally we have the Devil Pinot Nero. This is also Pinot Noir based but red in color. Suggested food pairings include red meat, rabbit, lamb, roast beef, “Zampone” and “Cotechino”, wild owl, hard cheese. Who would have guessed Hello Kitty had such ambitious taste in food? By the way - where the heck am I supposed to get wild owl?
Personally, I never got into the whole Hello Kitty craze but I went to grade school with this girl named Margaux who had an almost cult-like fascination with anything Hello Kitty: pencil toppers, watches, stickers, coin purses, erasers, backpacks, lunch boxes, clothing - you name it, she had it. I actually really liked Margaux. She was one of those overly friendly, well mannered girls who would offer to share one of her Hostess cupcakes with you, lend a few sheets of notebook paper (Hello Kitty, of course) if you ran out and didn't get mad if you pressed down too hard with her crayons. I guess it was part of her Hello Kitty code to be super chipper and gracious since you can't really be a mean girl and worship an overly adorable wide-eyed fluffy cat at the same time.
Personally, I never got into the whole Hello Kitty craze but I went to grade school with this girl named Margaux who had an almost cult-like fascination with anything Hello Kitty: pencil toppers, watches, stickers, coin purses, erasers, backpacks, lunch boxes, clothing - you name it, she had it. I actually really liked Margaux. She was one of those overly friendly, well mannered girls who would offer to share one of her Hostess cupcakes with you, lend a few sheets of notebook paper (Hello Kitty, of course) if you ran out and didn't get mad if you pressed down too hard with her crayons. I guess it was part of her Hello Kitty code to be super chipper and gracious since you can't really be a mean girl and worship an overly adorable wide-eyed fluffy cat at the same time.
Something tells me, Margaux wherever she may be, is probably still into Hello Kitty as I don't think it's something you can outgrow. I bet you, she's turned into one of those really polite people who instead of saying something bad about someone will just put a hand to her chest and say, "Oh bless her heart." I can just picture her having a house party and walking around offering to top off her guest's Hello Kitty wine glasses with one of these pink labelled bottles. And I'm sure if you commented on how much you loved the kitty charm, she would offer to let you keep it.

























