Italian winery, Tenimenti Castelrotto has launched four wines featuring the iconic bobble headed cat under a partnership with Italian luxury goods company Camomilla and Japan's Sanrio Company. And just to make sure your Hello Kitty wine drinking experience is absolutely purrrrfect, Camomilla has also released a line of Hello Kitty wine glasses studded with pink rhinestones, because drinking your Hello Kitty wine out of anything else would of course be uncivilized.
The Brut Rose is Pinot Noir based and light pink in color. Each bottle is adorned with a special Hello Kitty pendant featuring the Italian flag. I will say, the packaging is suspiciously similar to the Dom Perignon label. I'm just saying....
Personally, I never got into the whole Hello Kitty craze but I went to grade school with this girl named Margaux who had an almost cult-like fascination with anything Hello Kitty: pencil toppers, watches, stickers, coin purses, erasers, backpacks, lunch boxes, clothing - you name it, she had it. I actually really liked Margaux. She was one of those overly friendly, well mannered girls who would offer to share one of her Hostess cupcakes with you, lend a few sheets of notebook paper (Hello Kitty, of course) if you ran out and didn't get mad if you pressed down too hard with her crayons. I guess it was part of her Hello Kitty code to be super chipper and gracious since you can't really be a mean girl and worship an overly adorable wide-eyed fluffy cat at the same time.
Something tells me, Margaux wherever she may be, is probably still into Hello Kitty as I don't think it's something you can outgrow. I bet you, she's turned into one of those really polite people who instead of saying something bad about someone will just put a hand to her chest and say, "Oh bless her heart." I can just picture her having a house party and walking around offering to top off her guest's Hello Kitty wine glasses with one of these pink labelled bottles. And I'm sure if you commented on how much you loved the kitty charm, she would offer to let you keep it.